Digital out-of-home (DOOH) advertising has transformed the way businesses market their products and services. Think beyond traditional static billboards and tarpaulins; now, companies are leveraging outdoor digital signage to inform, attract, and boost brand visibility. These LED screens can show elaborate animations, eye-catching graphics, and engaging text to create compelling advertisements. Such is the power of an outdoor LED display.
Outdoor LEDs are undoubtedly effective advertising tools, but how well do they perform in extreme conditions? Choosing a digital display company that offers durable, weather-resistant solutions is essential for ensuring long-term performance.
This article explores the characteristics of outdoor LED displays for the Philippine climate and why Inewvation’s products stand out as the best option for brands and advertisers.
Digital Out-of-Home Advertising in the Philippine Climate
Our country is tropical and maritime, which is characterized by relatively high temperatures, high humidity, and abundant rainfall. The Philippines experiences two main seasons: wet (June to November) and dry (December to May).
Advertising outdoors isn’t as simple as hanging up a sign and calling it a day. Our climate affects digital out-of-home advertising in several ways:
- High humidity and rainfall can damage non-waterproof displays.
- Intense sunlight may cause fading and degradation.
- Frequent typhoons pose structural risks, such as breakage and loosening.
- High temperatures may compromise the longevity of materials.
- Seasonal changes may require you to adapt your marketing strategies.
In these conditions, you might wonder, “What are the best outdoor LED displays for the climate in the Philippines?” The answer lies in addressing the following questions:
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What Are You Going to Use It For?
The purpose of the LED display determines its design, content, and technical specifications.
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What is Your Target Viewing Distance?
The distance from which viewers will see the display affects the required resolution (pixel pitch):
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Where Are You Going to Install It?
The installation space influences durability, brightness, and design.
Must-Have Features of Outdoor LED Displays for the Climate in the Philippines
If you’re looking to advertise outdoors, ensure that your digital signage displays possess the following qualities:
Clear Resolution and High Brightness
The display quality should be crisp, clear, and vibrant. The average TV screen has 1,000 nits of brightness to produce HDR-level quality. However, televisions are designed for indoor use. Outdoor LED screens are subjected to intense UV rays, requiring a substantially higher resolution and brightness. LED displays must feature 5,000 to 10,000 nits to ensure visibility even in broad daylight. Advanced anti-glare and high-contrast technology also help maintain clarity. Regarding resolution, P8 and above can meet general outdoor advertising needs, while P3.91 is ideal for extremely high-detail performance.
Durability
Outdoor LED screens are exposed to harsh environmental conditions, including high temperatures, rain, wind, and direct sunlight. An IP (ingress protection) rating determines the level of protection of an outdoor LED screen, guaranteeing that it is both waterproof and weatherproof. The ideal IP rating for outdoor LED displays in the Philippines is IP54 and, at best, IP65. An IP65-rated LED display can withstand solid and physical contact, dust, wind, and rain.
Safe Grounding and Anti-Leakage
Proper grounding protects the equipment and users from electrical surges, while anti-leakage mechanisms prevent moisture-related short circuits. These features are especially crucial in the Philippines, where high humidity and frequent storms increase the risk of electrical faults.
Heat Dissipation
The LED screen itself generates heat energy while working. If the heat dissipation capacity is not strong, the entire circuit will malfunction or even burn. Constant exposure to high temperatures and UV rays can also degrade traditional screens. Outdoor LED displays for the Philippine weather should incorporate heat-resistant materials, proper ventilation, and cooling systems to prevent overheating and color fading.
Energy Efficiency
Outdoor LED display screens perform for long hours, even 24/7. Given the rising costs of electricity, businesses should opt for energy-efficient LED displays with power-saving technology. Modern LED panels are designed to consume less energy while delivering optimal brightness and performance.
Versatility
One of the greatest advantages of outdoor LED displays is their versatility. They can be used for various applications, including advertising, public information displays, wayfinding, and traffic management. Whether you need large panels for a building façade, storefront signages, jumbotrons for public events, or window displays, outdoor LED can be customized to your needs.
What Are the Best Outdoor LED Displays for the Climate in the Philippines?
Inewvation provides the best outdoor LED displays for the climate in the Philippines. Our digital display solutions are designed to withstand the country’s unique environmental conditions. Check out our products:
Outdoor LED Display
Series available: SMD Fixed Type, Brix Series, DIP Fixed Type, Seamless Corner Series
Pitch options: 2.8, 3.1, 3.9, 4, 4.8, 5, 6, 6.8, 8, 10, 12, 16, 16.7, 20, 25 mm
Cabinet dimension (WxH): 480×640, 500×500, 640×480, 500×1000, 768×768, 800×800, 800×1200, 1024×1024, 1028×640, 1280×640 mm, Customization
Depth sizes available: 700-200 mm
Cabinet weight: 37.5-60 kg/sqm
Maintenance method: Front/Rear
Protection level: IP65
Brightness level: 5000-10000 nits
Power consumption (Avg): 150 w/sqm
Power consumption (Max): 750 w/sqm
LED type: SMD, DI
Perimeter
Pitch options: 10 mm
Cabinet dimension (WxH): 1280×900 mm
Depth size available: 120 mm
Weight: 52 kg
Protection level: IP65/IP54
Brightness level: 5500 nits
Power consumption (Avg): 225 w/sqm
Power consumption (Max): 677 w/sqm
LED type: SMD
Wind-Thru Series
Pitch options: 10, 16, 16.6, 20, 25 mm
Cabinet dimension (WxH): 1000×1600, 1200×1600, 1280×1024, 1280×640, 1200×800 mm
Depth sizes available: 120-145 mm
Cabinet weight: 20-40 kg
Maintenance method: Front/Rear
Protection level: IP65
Brightness level: 6000-9000 nits
Power consumption (Avg): 180-210 w/sqm
Power consumption (Max): 450-650 w/sqm
LED type: SMD, DIP
See-Thru Series
Pitch options: 16, 16×33, 25, 25×50, 31.2, 33, 50, 75 mm
Cabinet dimension (WxH): 1200×1600, 1600×1600, 1500×1500, 1200×1200, 500×1000, 500×1500 mm
Depth sizes available: 150-170 mm
Cabinet weight: 20-30 kg
Maintenance method: Front/Rear
Protection level: IP65
Brightness level: 6000-10000 nits
Power consumption (Avg): 80-150 w/sqm
Power consumption (Max): 200-450 w/sqm
LED type: DIP
Our cutting-edge products are tailored to the country’s challenging climate. Partner with us today and elevate your out-of-home advertising strategy with high-performance LED displays built to last! Contact us today.
